Associate Director of HoopLife Regina

Associate Director of HoopLife Regina

Location: Regina, SK (In-Person)

Employment Type: Full-Time

Experience Level: Mid to Senior-Level

Compensation: $18 - $25 Per Hour, Based on Experience

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HoopLife Basketball Inc. is a high-performance sports business sparking confidence and success in athletes and youth through basketball. With elite training centers, Canada-wide camps and clinics, a cutting-edge mobile training app with thousands of users, a fast-growing apparel brand, and a bold online presence, we’re building a legacy with relentless hustle and big-picture ambition. We’re a startup that plays to win, powered by a team with zero ego, owning every outcome, and delivering an 11/10 experience in everything. If you’re ready to grind, serve humbly, and make a difference for the next generation, this is your arena.

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The Opportunity

We’re seeking a dynamic Associate Director in our Regina location to join our Regina team as a vital partner to the Director, leading our 9,000 sq. ft. state-of-the-art facility to new heights. You’ll coach athletes, make weekly sales calls to grow our programs, and tackle administrative tasks to keep operations humming. This full-time role is a leadership powerhouse, working hand-in-hand with the Director to mentor coaches, build relationships with the HoopLife families, and drive revenue through camps, clinics, and memberships. If you’re humble, passionate about business, basketball, and Faith in God ready for a multi-year commitment to transform youth beyond a failing school system, this is your chance to make a lasting impact.

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What You’ll Do

• Coach athletes on the court, leading sessions, league games, and programs with passion and precision.
• Make weekly sales calls to families, selling camps, clinics, memberships, and programs to pack every session.
• Build deep relationships with the families, connecting with heart to grow HoopLife’s community.
• Support the Director in hiring, training, and mentoring coaches, fostering a united team of elite trainers.
• Handle administrative tasks—scheduling, client follow-ups, and more—to keep Regina operations smooth.
• Assist with facility upkeep, ensuring our building stays clean, maintained, and world-class.
• Step up as a leader, setting the tone for coaches and families with an 11/10 standard.
• Work long, tough hours, balancing coaching, sales, and operations, giving your all to the mission.

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Who You Are

• Zero ego—ready to serve athletes, families, and the team with humility and heart.
• Passionate about impacting youth—you believe basketball builds confidence and success for athletes, especially young men, failed by schools.
• Experienced in leadership, sales, or coaching, with a knack for building teams and relationships.
• Driven by business—you love making calls, closing deals, and growing a startup’s reach.
• Skilled in basketball, able to coach with energy and lead by example on the court.
• A doer who owns every task, admits mistakes fast, and brings solutions, never passing problems.
• Relentless and organized, thriving under pressure with long hours and an 11/10 standard.
• Honest and direct, communicating with respect and uplifting everyone around you.
• A team player committed to a multi-year role, ready to grow with HoopLife and invest in yourself.
• Sales or coaching experience is a bonus, but your heart for athletes and hustle are non-negotiable.

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Why HoopLife?

• Invest in Yourself: Take a risk on your potential, with autonomy to grow as a leader and person.
• Build Wealth and Impact: Seize a job-of-a-lifetime to make a great living while changing lives.
• 24/7 Gym Access: Train anytime at our state-of-the-art Regina center.
• Top-Notch Workspace: Work in a clean, 9,000 sq. ft. facility built for impact.
• Real Impact: Shape thousands of athletes lives, building a stronger generation.
• Best Tools: Apple laptop to keep you dialed in and effective.
• Strong Benefits: Competitive salary, health, dental, vision, and 3 weeks of vacation.
• High-Stakes Startup: Thrive where effort, ownership, and big thinking win.
• Mission-Driven Team: Join a crew that’s all-in, helping youth rise in a broken world.
• Resume Gold: Gain elite leadership and business skills to carry for life.
• Legacy Opportunity: Invest in yourself and grow with HoopLife for years to come.

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Ready to Rise with HoopLife?

This is for leaders who hustle hard, stay humble, and see basketball as a way to builds athletes. If you’re driven to win big, live for mentoring youth, and ready to own a multi-year challenge with heart and grit, HoopLife is your calling. Apply now with your resume and a video cover letter showing us how you’ll uplift Regina—no half-measures.