Associate Director of HoopLife Basketball Winnipeg

Associate Director of HoopLife Basketball Winnipeg

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Location: Winnipeg, MB (In-Person)

Employment Type: Full-Time

Experience Level: Mid Level

Compensation: Competitive, Based on Experience

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HoopLife Basketball Inc. is a high-performance sports business sparking confidence and success in athletes and youth through basketball. With elite training centers across Canada, Canada-wide camps and clinics, a cutting-edge mobile training app with thousands of users, a fast-growing apparel brand, and a bold online presence, we’re building a legacy with relentless hustle and big-picture ambition. We’re a startup that plays to win, powered by a team with zero ego, owning every outcome, and delivering an 11/10 experience in everything. If you’re ready to grind, serve humbly, and make a difference for the next generation, this is your arena.

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The Opportunity

We’re seeking a passionate Associate Director to pioneer our new HoopLife Basketball Winnipeg chapter to join our groundbreaking Winnipeg launch and work hand-in-hand with the Director to ignite a movement. This is your chance to help build a new training center from the ground up, coaching athletes, making sales calls to grow our programs, and tackling key tasks to shape our community. This full-time role is an electrifying opportunity to lead, sell, and inspire, pouring into youth to rise above a failing school system. If you’re humble, fired up by business, basketball, and faith in God, ready for a multi-year adventure to transform Winnipeg, this is your shot to make history.

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What You’ll Do

• Coach athletes on the court, leading sessions, clinics, and programs with energy and heart.
• Make weekly sales calls to families, selling camps, memberships, and programs to fill every slot.
• Build deep relationships with thousands of families, helping grow HoopLife’s Winnipeg community.
• Support the Director in recruiting, training, and mentoring coaches, uniting a team to spark youth success.
• Handle administrative tasks—scheduling, client follow-ups, and more—to keep operations running smoothly.
• Assist with facility setup and upkeep, ensuring our new center is clean, maintained, and world-class.
• Step up as a leader, inspiring coaches and families with an 11/10 standard.
• Work long, tough hours, balancing coaching, sales, and operations, giving your all to the mission.

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Who You Are

• Zero ego—ready to serve athletes, families, and the team with humility and heart.
• Passionate about impacting youth—you believe basketball builds confidence and success for athletes, especially young men, failed by schools.
• Experienced in leadership, sales, or coaching, with a knack for rallying teams and relationships.
• Driven by business—you love making calls, closing deals, and growing a startup’s reach.
• Skilled in basketball, able to coach with passion and lead by example on the court.
• A doer who owns every task, admits mistakes fast, and brings solutions, never passing problems.
• Relentless and organized, thriving under pressure with an 11/10 standard despite demanding hours.
• Honest and direct, communicating with respect and uplifting everyone around you.
• A team player committed to a multi-year role, ready to grow with HoopLife and invest in yourself.
• Sales or coaching experience is a bonus, but your heart for athletes and hustle are non-negotiable.

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Why HoopLife?

• Invest in Yourself: Take a risk on your potential, with autonomy to grow as a leader and person.
• Build Wealth and Impact: Seize a job-of-a-lifetime to make a great living while changing lives.
• Real Impact: Shape Winnipeg’s youth, building a stronger generation.
• Strong Benefits: Competitive salary, health, dental, vision, and 3 weeks of vacation.
• High-Stakes Startup: Thrive where effort, ownership, and big thinking win.
• Mission-Driven Team: Join a crew that’s all-in, helping youth rise in a broken world.
• Resume Gold: Gain elite leadership and business skills to carry for life.
• Legacy Opportunity: Be part of launching Winnipeg HoopLife, growing with us for years.

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Ready to Rise with HoopLife?

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This is for leaders who hustle hard, stay humble, and see basketball as a way to build confidence in youth. If you’re driven to launch Winnipeg, live for mentoring youth, and ready to own an epic challenge with heart and grit, HoopLife is your calling. Apply now with your resume and a video cover letter showing us how you’ll light up our new city—no half-measures.